SEARCH ENGINE OPTIMISATION (SEO)
People use search engines like Google and Yahoo when trying to find information, products or services. They type in a keyword or phrase and the search engine will come up with a pages listed with related websites. Basically and very simply explained, search engines choose which websites to list and where, based on how much content a website has that relates the individual search keyword or phrase.
Although the process of optimising your website to its full potential is much more involved and behind the scenes than the explanation given above, the basics of having a website rich in content, keywords,and key phrases remains the same. Search engines often change the way their "robots" crawl websites, its simply not enough to just have your main keywords repeated throughout your website, in fact it can be a detriment if it done in a deliberate manner. Google is renowned for excluding websites that flood there pages with keywords (word spamming). They want there users to find what it is they are looking for quickly and without having to search forever, or having to click through ten websites before finding something useful..
That's why proper Search Engine Optimisation is so important if you want to increase your traffic to your website. Increased traffic doesn't always mean more sales at first, but it does get your business noticed by being on the first pages of Google, and you begin to build trust with the user and they buy from you if you have what they want. People buy off websites that they trust, not fly-by-night businesses that look as though they might shut down any day, even if they do have what they want. |
Very simply it is content, and lots of it. Original content that relates to your products, services or whatever it is your selling or promoting. Try to have a new page for every important product and have copy (descriptive writing) about the product, and also quality product images. |
First of all you need to sit down and nut out what your main keywords and key phrases are. For instance, this website - Mama Media, is all about website business optimisation, search engine optimisation, website management and maintenance, product photography and image enhancement. We improve your online business' chance of actually being seen and visited, over the thousands of others that are competing with it.
The main keywords for Mama Media are Website Optimisation, Search Engine Optimisation, SEO, Website Management, Website Maintenance, Content Management, Product Photography, Photo Editing, image enhancement.
The main key phrases are How to search engine optimisation, website management service, increase my website visibility, SEO services, enhance my photos, and the list goes on...
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